![]() ![]() "We always tell our clients we’re much more interested in truth than in accuracy,” said David Altschul, an expert in brand storytelling, in a New York Times article. And it seems “there’s something in the notion of Irish whiskey” that supports this campaign. ![]() ![]() And thats why Jameson Irish Whiskey is quite particular about its water source. TBWA has taken some liberties with Jameson's life, mixing truth with a little bit of fiction. Shutterstock While it seems like water might not be all that important of an ingredient when it comes to distilling alcohol, it can actually change the product entirely. CONSUMPTION TIP: It’s perfect on its own or on the rocks, but it’s also commonly known as the best whiskey for an Old Fashioned. The John Jameson of these commercials is a man who will go to great lengths for his whiskey and is much loved by the people of Dublin. ENJOY RESPONSIBLY: Each 750 ml bottle of Jameson Black Barrel Irish Whiskey is 80 proof, 40 ABV Drink Responsibly. Gift options: Personalize the Label Required Add Glassware and Accessories Rocks Whiskey Glasses (Set of 2) 30.00 Glencairn Whiskey Glasses (Set of 2) 45. TBWA New York, Jameson's ad agency, developed a campaign called "Tall Tales" that put the founder of the company right at the center of it all. Every bottle of whiskey has the Jameson family motto "Sine Metu" on it. The phrase means "Without Fear", and has served as inspiration for Jameson's heroic actions in Jameson's TV campaign, which includes "The Lost Barrel", "The Great Fire", "Hurricane", and "The Hawk of Achill." Ireland- Matured in a combination of American oak, sherry casks, and double charred bourbon barrels, Jameson Black Barrel is a blend of small batch grain and traditional Irish pot still whiskeys. Home Gifts By Occasion Birthday Gifts Custom Jameson Bottle Personalized Hover to Zoom Custom Jameson Bottle Personalized Shop all Jameson Current printing time is 5-7 business days. Bourbon is made in the US and is made mostly of corn, which gives it a sweeter flavor. Click here to learn the truth behind 9 John Jameson myths > To start - bourbon and scotch are both whiskeys. Jameson is owned by a French liquor conglomerate known as Pernod-Ricard, whereas Bushmills is owned by an English firm called Diageo. The company has a long history of print advertising, but it was only in 2009 that Jameson first started advertising on television. Account icon An icon in the shape of a person's head and shoulders. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |